Our Story

HowToUseACRM.com was created by three colleagues turned friends to answer a simple question: what is the simplest sales setup most small businesses actually need?

The answer became the MVP Blueprint, which defines the objects, fields, roles, rules, and behaviors a sales team needs from Day 1. Our three consulting firms combine deep expertise in marketing, sales operations, accounting, and business systems to implement it in as little as one week or extend your CRM with deeper integrations into your existing systems.

Click a consulting firm below to view its profile and areas of expertise.

John Stewart, MBA

Commercial Systems Architect and Technology Advisor

PIPEDRIVE PARTNER

Firefly Consulting International

Bio

John Stewart is a 2nd-generation entrepreneur, sales trainer, business intelligence analyst, published author, and data-driven storyteller with an MBA and direct field experience implementing CRM and other business systems across more than a dozen industries all over the world. John works with founders, senior leadership, and sales operations teams to ensure that strategy, process, and CRM configuration reinforce how their organizations actually sell and operate, so engagements are shaped around your business, your market, and your operating reality.

IMPLEMENTATION EXPERIENCE SINCE

2013

CORE COMMERCIAL DOMAINS

Marketing Strategy · Sales Operations · Business Systems Architecture & Implementation · Workflow Automation & Integration · Business Intelligence · Sales Enablement

KEY INDUSTRIES

Telecommunications · Construction · SaaS · Public Relations · Professional Services · Healthcare · Oil & Gas

INTERNATIONAL EXPERIENCE

North America · Central America · South America · Europe · Africa · Asia · Oceania

LANGUAGES

English · Portuguese · Spanish

Key Achievements

Overhauled sales operations for an international construction franchise with a CRM, increasing its annual book value from $15 million to $30 million within two years.
Led the design of CRM functionality for a proprietary ERP and supported the onboarding of more than 80 users across four countries.
Designed and built customer-facing business intelligence reporting for an automotive CRM serving 200,000 users across North America and Europe.
Implemented a CRM for an Australian startup and built a B2B pipeline valued at more than $2 million.

Our Story

John Stewart, MBA

Bio

Key Achievements

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